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Sales (7D) Meaning

Sales (7D) is a key performance metric used in the NFT (Non-Fungible Token) market to track the total volume of successful trades for a specific collection over a rolling seven-day period. It is the primary Momentum indicator used by traders to identify which projects are currently Trending or which ones are losing interest.

This data is usually aggregated from multiple marketplaces like OpenSea, Blur, and Magic Eden.This metric is more reliable than 24H Sales because it smooths out the daily volatility and Wash Trading-a manipulation tactic where a single user buys and sells an NFT to themselves to create fake volume. A high 7D Sales figure combined with a rising Floor Price suggests genuine organic demand.

Conversely, if the 7D volume is high but the floor price is falling, it often indicates a Panic Sell where holders are exiting their positions in mass.For project founders, 7D Sales are the main driver of Royalty Revenue. Since many NFT projects rely on a small percentage of secondary sales to fund their ongoing development, a sustained 7D volume is essential for the project's long-term survival.

For investors, this data helps determine Liquidity; an NFT collection with zero sales over 7 days is considered Illiquid, meaning you might not be able to sell your asset quickly even if you lower the price significantly.

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