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FM White Label

White label crypto trading platform for institutions

Launch a fully branded B2B crypto trading business in under one week. Access unparalleled crypto liquidity from reliable liquidity providers and
resell it to other businesses worldwide
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No fixed-term obligations

Unlock new revenue streams with your brand without costly multi-year commitments. Enjoy our solution with no strings attached.

Whether you're a startup or an established organization, new revenue streams are always welcome.

FM White Label gives you the edge you need to tap into new territory effortlessly leveraging the most sophisticated trading infrastructure in the market.

FM White Label is the market’s first ECN-as-a-Service platform.

Contact us

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FM Marketplace

Is FM White Label right for my organization?

FM White Label is structured to be flexible by design, meaning that plenty of other businesses can connect this product to their existing structures.

If you have an existing base of customers and you are seeking technological solutions covering risk and position management, reporting, internalization, our representatives can assess and outline the possible integrations.

OTC Desks

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Payment Providers

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Banks & Brokers

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Online Currency Exchanges

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Save your IT cost and get a tested turnkey solution to increase revenue
Get started
Technology

We provide a modern and scalable AWS-based infrastructure with 99.99% uptime.

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    Low latency

    A sub-1 millisecond proprietary matching engine, including a pre-trade risk management process, allows for quick and efficient trade execution while minimizing the risk of errors.

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    Security

    SOC-2 Type 1 certified, technical security controls have been verified through an OWASP ASVS audit and regular penetration tests (PTES, OWASP, OSSTMM)

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    Efficiency

    The secure cloud-based AWS infrastructure system enables Finery Markets to handle more than 2 million orders per minute.

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    Quality

    A test environment with a complete set of API requests and realistic market conditions is available to test your trading system before implementing it live.

Read more

Features

Bring value to your clients, while we take care of your trading needs

Role-based access control

Protect the integrity and availability of information in your system

  • pic Improved Security: view-only mode, trading, risk-management, settlement, API and user management roles with customized notifications
  • pic Enhanced Accountability: user activities can be tracked and audited based on their roles from trading to settlement to API
  • pic Administrators can easily manage users and their roles, speeding up processes like onboarding, offboarding, and role transitions
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Risk management

Multi-Layered Risk Control System:

  • pic Counterparty Limit: co-determine the maximum value for trading with each client and counterparty, laying the foundation for trust and smooth transactions.
  • pic Limit per asset: manage your exposure and open positions per each asset.
  • pic Customized requirements for risk-margin with notifications that are triggered when action is required
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Spread management

Customize price streams for your clients and increase revenue

  • pic Flexible and multi-dimensional markup management system:
    • Asymmetric markups
    • Markups by customers
    • Markups by asset pairs
  • pic Set markups via GUI or automate the process via API
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Notifications

Stay ahead with real-time alerts

  • pic Role-Based Notifications: Ensure the right team members receive tailored updates through our intuitive GUI or email delivery system
  • pic Comprehensive Transaction Insights: Gain detailed information on transaction activities, including setup, modification of limits, threshold alerts, settlement updates, and notifications on executed trades
  • pic Enhanced Back Office Features: Receive alerts when bank details for fiat and new counterparties' addresses for crypto are added and verified
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Aggregated order book

The first crypto ECN with firm order-driven matching engine

  • pic Firm executable orders with 100% fill rate (no “last look” execution)
  • pic Limit order book with aggregation across LPs and price-time priority
  • pic Limit and market orders (IOC and FOK)
  • pic Add/remove depth of the book with just one click by enabling/disabling LPs
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RFQ

Access deep quote-driven liquidity from top-tier LPs via GUI or API

  • pic Single access point to a pool of liquidity from top liquidity providers.
  • pic Aggregating and routing orders to liquidity providers via GUI or a unified API: REST, WebSocket.
  • pic Pricing quotes for specific asset pairs, including fiat and altcoins.
  • See also: RFQ
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Voice Trading

Without the proper infrastructure, manual iterations can lead to complete disarray

  • pic Register trades conducted through non-electronic means
  • pic Integrate all trades into our platform to ensure a comprehensive trading and settlement history
  • pic Enjoy comprehensive reporting, which includes both electronic and non-electronic trading PDF/CSV reports
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Authorized trading

Maximize efficiency of your high-touch or voice trading desk

  • pic Place trades on behalf of your clients and automatically hedge them using our spread management feature for instant execution.
  • pic Enjoy real-time quotes while conversing with clients and execute trades immediately.
  • pic Gain full control over the trading, deposits and withdrawals for your clients.
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Position management

Experience seamless position management

  • pic Track and manage your and your sub-accounts open positions for each asset
  • pic Real-time reassessment on a mark-to-market basis in a native asset and USD equivalent
  • pic Want to settle? Simply request assets or generate automated settlement instructions.
  • pic Don’t want to settle? Simply roll-over a position, with the option to pay an overnight rate.
  • pic FM keeps position history with no limitation on timing, be it last week or 10 years ago
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Overnight financing

Give your customers exposure to synthetic NDFs/CFDs with overnight rollover functionality

  • pic Trade deliverable spot or simply roll over your position and opt to pay an overnight rate
  • pic Define positive or negative overnight rate for your sub-accounts on per-client, per asset level
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Flexible settlement

Streamline your back office with our settlement feature

  • pic Register incoming transactions and create requests with a click of a button
  • pic Automate the settlement process via our API compatible with your custody providers, both crypto and fiat* 
  • pic Enjoy the functionality of our address book to transact with whitelisted and verified wallets or bank accounts.
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Reporting

Streamline auditing and accounting processes

  • pic Gain access to comprehensive reports on all your and your sub-accounts trades and settlements with a simple click
  • pic Receive daily, monthly or on-demand PDF or CSV reports in your mailbox via API or GUI
  • pic Use our reports as proof of compliance with the EU's Travel Rule or other regulatory acts, showing your settlement activities with specific counterparties
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Settlement address book

Safe and secure exchange of settlement information across more than 20 networks

  • pic Add, store, and share bank details and crypto wallets with counterparties within our platform
  • pic Whitelisting process ensures that only verified and confirmed parties can access the settlement information
  • pic Say goodbye to the hassle of chats, emails, and manual processes to initiate settlements
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Model overview

FM White-label model operates through a master account created by a broker, prime-broker, OTC-desk or liquidity provider.

The FM Whitelabel user can create multiple sub-accounts to serve their end clients.

Each sub-account functions as a separate trading account with its own balance, positions, and trading history.

The sub-accounts operate within specific risk-limits and settle with the master account. The master account manages user access, risk, mark-ups and position roll-overs across all sub-accounts.

Resell liquidity of global liquidity providers

Effectively segregate the "dealer-to-dealer" and "dealer-to-client" markets.

Source liquidity from global liquidity providers and offer it to your customers with spread management tools.

Create proprietary pool of liquidity

Master accounts can match sub-accounts of market makers and liquidity takers internally, allowing for efficient and streamlined trading.

Internalize customer flows

Master accounts enable the internalization of customer flows, which can lead to a decrease in market impact and lower costs and counterparty risks.

What's your value?

FM White label will not only boost your revenue through a flexible spread/markup management system and your earnings on client funds, but also save costs and time by eliminating the need for in-house development and automating client-facing processes.

GUI (Web) branded with your logo and colors

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Your API endpoints (Websocket, REST and FIX 4.4) with you URL/domain link

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White-labeled demo environment for your clients

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Spot and non-deliverable products

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Multi-role account access: create, modify and remove accounts

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“White-glove” support

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FM White Label

Learn how we provide a fully branded trading solution and institutional liquidity access to meet the trading needs of your clients.

1:30 min
Finery Markets CEO discusses a new sub-account model for institutional clients
FM White Label

Learn how we provide a fully branded trading solution and institutional liquidity access to meet the trading needs of your clients.

Process overview
Seamless workflow integrations
Discover how Finery Markets can integrate into your workflows to improve trading processes
pic pic Trade Trade
Each client has a unique tradable order book based on PB/LP relationships, credit lines, risk parameters, and spread management.
Speed bump on the taker side
100% fill ratio

Takers

Banks & brokers, OTC desks, Payment providers

  • Client 1pic
  • Client 2pic
  • Client 3pic

tradable order book

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Connects via API / GUI
100% fill ratio

Non-custodial model with no counterparty risk on Finery Markets
User-friendly GUI and APIs: FIX 4.4, Websocket, REST

picFinery markets

High-performance C++ matching engine

Global order
book

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Firm orders

Trade Settlement

MASTER (White label)

Client GUI and API endpoints

Each sub account has a unique tradable order book based on master liquidity pool, credit lines, risk parameters, and spread management.
Can be used for purposes such as:
- facilitating transactions between groups within a company,
- dividing up business lines
- creating access points for customers.

sub account
taker

  • Customer 1
  • Customer 2
Acts as riskless principal

MASTER

Sub account Makers don't match with each other
Tailored markups

sub account
Maker

  • MM 1
  • MM 2
Makers don't match with each other
Tailored markups for bilateral trading

liquidity providers

  • LP 1
  • LP 2
  • LP 3
pic pic Settlement
ClientCustomer — liquidity taker
MM — market makers
LP — liquidity provider
Save your IT cost and get a tested turnkey solution
to increase revenue
Get started
Explore our services
Providing liquidity in the cryptocurrency market?
Authorize on our platform and do it smarter with FM Pulse.
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FM Marketplace

A reliable and high-performance crypto liquidity marketplace for institutions and businesses

Learn more
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FM Space

Search for verified liquidity providers, brokers and payment providers from a single, up-to-date platform

Learn more
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FM Pulse

Get real-time insights on industry-wide trading costs, spreads and more

Learn more

Scale your business, leave the hard work of your trading needs to us

Reduce your integration costs and operational risk across multiple access points with our platform

Trusted by global partners

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