CoinsPaid & FinchTrade: Scaling crypto payments through Finery Markets institutional infrastructure

To address the triple challenge of fragmented liquidity, market volatility, and compliance, CoinsPaid adopted a tri-party architecture, with Finery Markets serving as a crypto-native ECN and institutional trading technology provider.

Together with FinchTrade, a Swiss-based OTC liquidity provider, the partnership created an integrated conversion pipeline designed for resilience, execution quality, and operational efficiency—enabled by Finery Markets’ infrastructure.

Why Finery Markets?

At the heart of the tri-party collaboration, Finery Markets served as the institutional gateway, connecting CoinsPaid’s processing engine to a robust liquidity ecosystem that includes FinchTrade and other vetted counterparties.

The key problems CoinsPaid aimed to solve—slippage, latency, fragmented liquidity, and risk—could not be addressed by a single counterparty. They required a connective platform that could orchestrate access, manage routing logic, and provide institutional-grade risk-controls. That’s where Finery Markets came in.

Building the Pipeline: From Payments to Real-Time Conversion

CoinsPaid → FinchTrade → Finery Markets

1. CoinsPaid integrated with Finery Markets’ ECN, gaining seamless access to FinchTrade’s liquidity solutions and other liquidity providers.
2. FinchTrade provided deep liquidity and fast settlement, while Finery Markets handled price aggregation, execution, and post-trade workflows.
3. Finery Markets' matching engine ensured that conversion requests—such as accepting BTC for a €1000 payment—were executed against the best available rate.

This architecture transformed a complex, risk-laden process into a real-time, automated flow. Finery Markets became the institutional-grade trading layer that abstracted away technical and operational complexity for CoinsPaid.

Finery Markets: The Value Core of the Partnership

Finery Markets added value in four key areas:

Aggregated Liquidity & Best Execution
Finery Markets unified fragmented markets into one consolidated book, pulling pricing from providers like FinchTrade. Every trade executed via smart order routing guaranteed minimal slippage and optimal pricing.

24/7 Automated Workflows
Finery Markets' infrastructure enabled around-the-clock execution and settlement. CoinsPaid didn’t have to worry about manual broker routing, offline trading desks, or after-hours latency.

Counterparty Risk Mitigation
Through Finery Markets, CoinsPaid accessed non-custodial settlement models. Pre-trade risk controls, exposure monitoring, and built-in circuit-breakers enhanced compliance and risk management.

Scalable API-First Architecture
The integration was fast and frictionless. CoinsPaid connected once to Finery Markets’ API and gained immediate access to new markets and liquidity partners as needed.

Results: Speed, Cost-Efficiency, and Resilience at Scale

The operational impact of integrating with Finery Markets and FinchTrade was transformative:

• < 1s payment processing, including conversion
  Thanks to instant conversion, the payment processing times for major pairs have dropped to below one second, eliminating pricing risk during customer checkout.
• Reduced costs
  Tighter spreads and deep liquidity led to better execution rates. Volume-tiered fees from FinchTrade, routed via Finery Markets, drove down per-transaction costs.
• High throughput of fiat-to-stablecoin transactions
  In July 2024 alone, CoinsPaid handled 855,000+ transactions, including fiat-to-stablecoins. Finery Markets’ matching engine and risk systems supported real-time throughput with zero downtime.
• Faster coin additions
  Finery Markets enabled CoinsPaid to onboard new assets in under 24 hours, leveraging FinchTrade’s listing speed and Finery’s API-based integration.

A Stronger Risk & Compliance Framework

Finery Markets provided a single-pane view into CoinsPaid’s trading exposure, real-time credit usage, and execution limits across all counterparties. With built-in controls like kill switches and circuit breakers, CoinsPaid confidently navigated volatile market conditions in 2024–2025 without disruption.

Moreover, because Finery Markets and Finch Trade supports a non-custodial settlement model, CoinsPaid avoided the pitfalls of pre-funding and reduced dependency on any single venue. This structure dramatically lowered counterparty risk.

Strategic Outcomes

Thanks to the tri-party setup—with Finery Markets as the orchestrator—CoinsPaid achieved:

• Zero volatility risk for merchants
• Real-time FX guarantees on crypto payments
• 24/7 uptime across weekends and market swings