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White label Meaning

White label refers to a business arrangement in which a product or service is produced by one company (the manufacturer) and rebranded by another company (the marketer) as if they created it. White-labeled products are common in software, consumer goods, and financial services.

For example, some exchanges offer white-label trading platforms that other companies can brand with their own logo and custom features.

White labeling allows businesses to enter markets quickly without developing technology from scratch, while the manufacturer benefits from additional distribution.

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